The label printing world has changed a lot in recent years. Alongside traditional methods like flexo and litho, digital label printing has become a genuinely compelling option for businesses of all sizes. Here's what you need to know.
What Makes It 'Digital'?
Digital label printing works similarly to a high-quality inkjet or laser printer — artwork is sent directly from a digital file to the press, with no plates or screens required. That means you can go from design to printed label far faster than traditional print methods allow.
The Big Advantages
• Short runs made affordable: traditional print methods often require large minimum orders. Digital makes small and medium runs much more economical.
• Fast turnaround: no plate-making means quicker setup and faster delivery, ideal when you need labels in a hurry.
• Variable data printing: need labels with sequential numbering, unique barcodes, or personalised details? Digital handles variable data with ease.
• Colour accuracy: modern digital presses produce vibrant, consistent colour across every label in a run.
• Easy versioning: running multiple product variants or seasonal editions? Switch designs without costly plate changes.
Any Downsides?
For very large print runs, traditional methods can still be more cost-effective per label. And if you need highly specialised finishes: foiling, embossing, some options may be limited depending on the press.
Is It Right for You?
If you're a growing business, launching a new product, or frustrated by minimum order quantities from your current supplier, digital label printing is well worth exploring. It offers flexibility, speed, and quality that simply wasn't accessible to smaller businesses a decade ago.
Curious about what digital printing could do for your labels? Talk to us — we're happy to share samples and discuss your options.
sales@earlsmere.co.uk | 01226 750 111